Busy isn'tthe same asgrowing.
We help you grow.
For venues, clinics, salons and studios. We help you get found, keep your customers and stop losing money along the way.
application
Sound familiar?
You're in the right place.
Every one of these has a fix, and we have fixed them before. See the menu
More who come back.
That's the whole job. The spark gets you found and chosen. The stay brings them back, again and again.
What the work has done.
The story↓
A takeaway food business, from $4K to $57K a month with ongoing strategy across marketing, brand and social. Still growing and still working together.
The story↓
Two venues in one hospitality group, cross-promoting each other. A three-month email campaign brought 173 guests back, with an estimated $8,650+ in spend, based on average spend per visit · 46.9% open rate.
The story↓
A family-run restaurant and takeaway preparing for retirement. We built the brand, guides and launch strategy, and the business sold at a profit 12 months after launch.
The story↓
A restaurant, and one insight from its booking data. One change, and that weekend's revenue jumped 37%.
Results like these start with one conversation.
Apply for a callYou have questions.
We find the answers.
Seen through a hospitality lens: every first impression, every detail, every reason to come back.
Get found. Get chosen. Grow.
Brand & marketing strategy
Where are my customers?Get found and chosen by the right people, and stop competing on price.
- customer research and personas
- positioning, brand voice and brand guide
- marketing plan and calendar
- social media strategy and management
- email marketing strategy
- SEO, Google profile and local search
- launch or relaunch strategy
Sales & data
What is costing us money?Find the leaks and quick wins in your numbers: missed sales, quiet periods, repeat problems.
- sales and data review
- competitor review
- booking and systems review
- reporting that shows what's working
Keep them coming back.
Customer experience
Why don't they come back?Win more customers through service excellence, from booking to service to follow-up.
- customer journey mapping
- service standards and recovery playbook
- feedback and reviews system
- loyalty and win-back
- secret guest visits and calls
Team & process
How do we tighten the way we work?A team that delivers your best day, every day, and systems that hold without you.
- service and sales training
- hiring, onboarding and team culture
- manager coaching
- AI tools and automation
- tech adoption training
Order a single item or the full course. Everything is shaped to your business.
The Walkthrough
Your business reviewed through a new lens, with a ranked fix list and 90-day plan.
Ongoing strategy
Monthly direction and oversight, so the work keeps moving.
Bring us the problem
A one-off project, a collaboration or an idea worth exploring.
Engagements are quoted after a first conversation. Prices in AUD. GST applies to Australian clients.
Built where service and excellence are the product.
Hospitality is the toughest test of customer experience. Every shift is judged, every night, by people who could have gone next door. The methods we built there work anywhere customers have a choice, and work best in businesses that grow when customers come back.
Every business has guests. Most just call them customers.
We make good businesses unmistakable.
spark & stay is a strategy studio founded and directed by Angeline, built on 15 years in hospitality, including 10 in commercial roles across Australia and APAC, managing million-dollar portfolios and teams. We bring strategy, marketing, training and data together, with the right people on every project.
We see your business as your customers feel it, your team lives it, and you dream it could be.
spark & stay is based on Wadawurrung Country. We acknowledge the Wadawurrung People as the Traditional Owners of the land and waters where we live and work, and pay our respects to Elders past and present.
We direct. Your team delivers.
Walk through
We start by seeing the business the way a customer does, then the way your team does.
Set the direction
You get a clear plan with priorities, and who does what and when. No hundred-page decks.
Oversee the work
We brief your team or suppliers, review what they produce and keep it to the standard.
Hand it over
We leave playbooks and trained managers behind, so the standard holds without us.
Good questions.
Is it worth the money?
You'll see a clear proposal with the value spelled out before you commit to anything.
What happens after I apply?
A 30-minute call to understand your business and what you want to change. Then we send a tailored proposal, your Menu, with no obligation.
How soon will I see a difference?
If you start with The Walkthrough, your report arrives within 10 business days of receiving your information, with quick wins you can action that week. Bigger changes, like brand, retention and training, build over three months or more.
What do you need from me?
A short questionnaire, access to your online presence and your booking or sales data: about three hours to start. Once we start, about an hour a week. We fit around your busy periods.
Will this work in my industry?
If your business grows when customers come back, yes. Our methods were built in hospitality, the toughest test of service, and the same principles apply to clinics, salons and studios. If you're not a fit, we'll say so on the first call.
Will my team get on board?
They'll be part of it from day one. We train them on your business, not a generic script, so the standard holds when you're not there.
What if my problem isn't listed?
Ask anyway. A question that isn't on the list, a collaboration or an idea worth exploring: if we can help, we'll scope it with you.
Why do I have to apply?
So you get our full attention. Applying starts with a 30-minute call, wherever you are, and you'll leave with at least one thing to fix this week, either way.
If this sounds like how you want to run your business, we'd like to hear from you.
Apply for a callTell us what you want to change.
We work with businesses who have high standards and want to be the best at what they do. We take on a small number at a time, read every enquiry personally and reply within two business days. If we're not the right fit, we'll say so.
Engagements are quoted after a first conversation.
Met us at an event or found us on LinkedIn? Say hello. Not every conversation needs a brief.